Soda is So Back

Pop companies are getting creative to stay competitive.

Soda is So Back

Last year, Antara wrote about how sick she was of “functional beverages.” I’m with her — there’s a time and a place for protein, and it’s not in a glass of lemonade. But alongside all of those calming, energizing, muscle-building probiotic drinks in the grocery store, I’m noticing that we seem to be in the middle of a full-blown soda comeback.